- Insights into teens' opinions about brands: Preferred brand types, Social function of brands, and Impact of brands on buying decisions
- Top 10 Brand and Media rankings, including development from 2008
The report is available as a paper copy of 97 pages, with the price of 195 euros or 270 dollars.
The Global Habbo Youth Survey 2008 examines the interests, values, attitudes and online habits of a global audience. The survey reveals teens’ current media and mobile usage, consumption behavior and brand preferences in order to better understand what compels youth around the world.
The analysis is presented on a global and country level. In addition, five psycho-graphical youth segments are explained and used in the analysis. This survey helps you dive into the commonalities and differences among global youth, and understand how today’s young people live and consume.